Florida Ma'am is a lifestyle brand built for bold women who live life on their own terms.
Born in St. Augustine, FL by entertainer and public figure Charlotte Marie Hartley, Florida Ma'am is more than clothing — it's a way of life. From the gym to the Gulf, from outdoor expos to everyday adventures, our pieces are designed for women who show up fierce, free, and unapologetically Florida.
Sun. Strength. Style. That's the Florida Ma'am way. 🌴🔥
NEW Active Wear!
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Bandeau Tops
Discover84 productsPLEASE READ BEFORE PURCHASING! NEW IMPROVED MATERIAL- MORE SNUG FIT! -We suggest sizing AT LEAST ONE SIZE UP OR TWO for these swim-like, compressive bandeau tops! If you are in between sizes please go up a size. For instance the small fits like XS so if you are normally a size small choose your normal size small for a snug fit or a medium for more comfort and chest coverage. Â
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All NEW Supplments and COffee!
"Left, Right, Left Camo" Collection
Shop by Skin/Tone Variations
"Wild Woman" Collection
